Elena Usinskiene portfolio
UX/UI designer

Festival Place Eat Street

Eat Street is a two day street food event held at Festival Place Shopping center in Basingstoke. Event offers loads of free food to taste, great entertainment and a change to meet a celebrity chef!



I was asked to design promotional imagery for use on shopping center’s website, event/offer pages, email for members of Festival Reward scheme, web banners, large format posters and small informational brochures.


Colours were chose due to their positiveness, friendliness and energy. Yellow - uplifting, cheerful and considered to be most visible colour. Orange - warm, inviting and is believed to stimulate appetite and social interaction. I wanted overall design to be simple, but able to capture attention. Focus was put on the chef by placing his photo into the middle of the plate, which would be swapped with events message if short of space.